Moms like to engage with brands when...

October 19, 2015

 1.) You can show them something.  When we have a client who wants to engage parents it's the first thing we ask "what do you want to show them."  Don't be scared to answer that.  We had a detergent brand that wanted to show how effective it was on team uniforms so we offered to truck out washers/dryers to athletic games and practices to show moms on-site how well they cleaned.  Couple that with a knowledgable on-site staff and some samples to take home and that is real engagement.

 

 

 

2.) You care about something they care about:  children, schools, local communities.  These two stats by Turnkey Intelligence are probably two of the most noted among field marketing firms.  For good reason.  When parents see a brand supporting a sport, a musical program, a STEM initiative, or creating their own initiative, it shows them the brand understands them.

 

3.) You can be relevant.  Never buy a billboard again.  Think about it:  You put dozens of people to work on a billboard campaign and then buy a banner at a local high school.  Most of the time it will cost you about the same to set up a partnership as it would to buy a billboard.  One is a pop-up print ad; the other an emotional connection tieing you to the heart of a community.

 

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