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2017 National School Sponsorship Conference

October 9-10 I Orlando I Gaylord Palms Resort and Conference Center

Site The only conference that can make YOU money!

Individual schools and districts across the country have the ability to learn from the experts how to create and implement these revenue generating programs at the only sponsorship conference geared exclusively towards schools!  Hear from award winning school programs and from the brands directly. Whether you are in the start up phase or already have established programs, everyone is sure to walk away with something! 

Who Will Be There


Plus, guest featured speakers:

Kelly Hyne, Senior Vice President,

Strategic Sponsorships, LPGA

Kelly Hyne is a 23-year veteran in the sports business having held various positions in the professional golf industry with the last 15 years as an executive with the Ladies Professional Golf Association (LPGA). 


Throughout her career, Hyne has managed various professional tournaments across seven states, including The Solheim Cup as Tournament Director, before accepting a senior leadership role at the LPGA in 2009 at its Daytona Beach headquarters.  Hyne has worked in all major functions of the business, including Sales & Marketing, Operations, PR and Finance, and secured partnerships with numerous Fortune 500 corporations.


For Hyne, the most gratifying aspect of her job is bringing new partners into the LPGA family and nurturing these relationships to help the LPGA and its Tour Professionals, Teachers and Girls Golf members grow. She now oversees all Business Development, Corporate Partnerships, Research, Merchandise and Licensing for the LPGA on a global scale. 


Hyne is a proud BSGU alumni (’93 BS of Education – Sport Management) and received her MA in Communications from the University of Arkansas (’95). 


In 2016, Sports Business Journal honored Hyne as one of 35 national ‘Game Changers’ for having a major impact on sports business. Hyne serves on the national board of the Executive Women’s Golf Association (EWGA) and the BGSU Sport management and sport administration alumni advisory board. 


You can follow Kelly Hyne on Twitter @kellyhlpga

Kevin Dyson, former NFL Tennessee Titan Wide Receiver, now assistant principal and athletic director

A first-round draft pick by the Titans in 1998, former Titans wide receiver Kevin Dyson (1998-02) was involved in two of the most memorable plays in NFL history. He scored the game-winning touchdown known as the "Music City Miracle" in Tennessee's AFC wild card victory over Buffalo in 1999 and was tackled one yard short of scoring the game-tying touchdown as time expired against the St. Louis Rams in Super Bowl XXXIV.

It was his time growing up that help mold him in the person and athlete he became. After being raised predominately by a single mother, Mr. Dyson, the oldest of four, boasted to his mother that one day he would go into the NBA and buy her a house. His mother, did not discourage him from his dream, rather she put more of an emphasis on education and the importance of going to college and getting a degree as opposed to putting all his eggs into the proverbial “professional dream”. It must have worked, because Mr. Dyson now owns two graduate degrees from Trevecca Nazarene University and is presently pursuing a third, a doctorate in Leadership and Practical Practice. In addition, Mr. Dyson was a two sport All-state performer at Clearfield High School, and he was a captain on the winning 1992 Class 4A Utah High School State Championship football team.  


Mr. Dyson now consistently and avidly speaks to and mentors youth in the Metro Nashville area about his journey to present day. He now resides in the Franklin, TN with his wife LaRosa Truth and their two kids, Genesis Emree (5) and Korynne Elyse (3) and works as an assistant principal at Independence High School in Thompson Station, Tennessee.

Conference Line-Up

Monday, October 9, 2017


Registration opens


Networking Breakfast


Building A Successful Program: Mistakes That Will Cost You

Dylan Thomas, Director of Communications, Orange County Public Schools



Getting Your Team on Board

Doug Patterson, District Athletic Director, Orange County Public Schools


Creating a Profitable Website

Brian Siatkowski, Managing Partner, Tebo & Associates


Expanding Beyond Your Boosters

Kevin Demer, Athletic Director, Boone High School and

Member at Large, Florida Interscholastic Athletics Administrators Association


Using the Media to Maximize Your Programs

Lauren Stillwell, Director of Communications, Lee County Schools


POP: Providing Proof of Performance

Jon Strubel, Media Buyer, EVOK Advertising


Lunch and Keynote Address

Kelly Hyne, Senior Vice President, Strategic Sponsorships, LPGA


The Big Kahuna! An Inside Look at the Biggest Stadium Naming Rights Deal in the Country

Laurie Mitchell, Marketing and Advertising Coordinator, Katy ISD


Keynote Address

Kevin Dyson, former WR for Tennessee Titans and current Assistant Principal and Athletic Director in Thompson Station Tennessee


What Your Clients Want: The Importance of Added Value

Dennis Nikles, Media Buyer, &Barr Advertising




Sponsorship Happy Hour


Networking Dinner

Tuesday, October 10, 2017


Networking Breakfast


Fair Valuations: How to Value Your Programs

Brian Siatkowski, Managing Partner, Tebo & Associates


Getting More Than A One Off: Building a Long Term Relationship with Brands

David Lindsey, Director of Sales and Marketing, Cicis Pizza


Roundtable: Businesses Want You!


Closing Remarks

*Schedule subject to change

Hotel and Travel Information

Conference Line-Up
Hotel and Travel

The Gaylord Palms is conveniently located just 20 minutes from Orlando International Airport. Airport shuttle is available on request for $36 per trip.

Clink image below or call to make a reservation.  Mention you are with the 2017 National School Sponsorship Conference for a preferred rate of $189/night. Book early! Limited number of rooms available!










Additional fees apply.  There is a daily resort fee of $22, per room, per night that will be added to the discounted room rate.  Parking is $13.20 per day (40% discount for conference attendees)

Gaylord Palms Resort and Convention Center

6000 West Osceola Parkway

Kissimmee, FL 34746

(877) 491-0442

Planning on staying a little longer? The Gaylord Palms offers a complementary shuttle to Walt Disney World and Disney Springs.  Get discounted park passes here.

Registration Information

Conference Rates 
  • One Attendee: $895
  • Two or More Attendees: $750

Registration Methods

  • Register Online: complete form below

  • Register by Mail: send your completed registration form and check to:

Tebo & Associates

2017 National School Sponsorship Conference

2240 Trotter Ridge Court

York, PA 17408

Registration Includes:
  • Admission to all sessions and receptions
  • Networking breakfast Monday and Tuesday
  • Sponsorship Happy Hour and Outdoor Reception Monday Evening
  • Keynote Luncheon
  • Zip drive filled with sample sales sheets
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