Where has the emotional connection gone?
Where's the emotional connection? Brian Siatkowski, President, Tebo & Associates In a June 25, 2014 Gallup Poll - we are seeing the signs - the poll released has marketers scrambling, saying "62% of Americans say social media has no influence on purchasing decisions. Just 5% of people polled said social media has a great deal of influence on their buying habits." This should scream to brands that they are missing that emotional connection with users. That brands need to tou
WARNING SUMMER SCAMS AND ONLY THE PR DEPT CAN STOP THEM
Be aware. Every summer companies start calling on local businesses in your area claiming that they are raising money for your schools. They call companies that work with you. They call companies who want to work with you. They call companies that don't know any better and... They take thousands of dollars in and you don't see any of it. They call on companies when they think you're not paying attention and when the local businesses in your area can't verify the authentici
NSPRA and Council of Great City Schools Conference notes
With many school districts sending representatives to Baltimore for the conferences this weekend, I thought there were a few tools you need to keep in the old toolbelt to make this trip fun and a little safer. Baltimore is much more than The Corner, The Wire, or Homicide - all three great shows depicting this city (and with sad accuracy) but there is also a lot of stuff that might be more appetizing then running through the streets of those areas. Here's a starter set of link
Identify your unique selling points
In a competitive market where consumers have several options and advertisers have about the same, it's important to find a way to separate yourself from the heard of advertising platforms companies can utilize when trying to get their message out. They want it to be memorable and they want it to hit a specific target audience. In Florida, Orange County Public Schools (Orlando, FL) has identified their unique selling points very well. Here's a fairly easy exercise we used wit
The Extinction Burst
In Behavioral Pyschology, they call it the extinction burst. If you monitor what outside companies send to your schools and watch what kind of agreements come across to your athletic department, then you've seen it... Good Rule of Thumb: You will be able to identify how much money a company is making off your school when you cancel an agreement or stop allowing them access to your students by how much the whine. For example, recently one of our high schools stopped a relati
8 Ways to improve your stadium concession sales
If you want to sell more food and drink and make more money at your athletic events, there are a few ways you can do this that can be done relatively easy. We're constantly looking for new ways to make money at schools and I have found that the concession stands are already set up but not being monetized to their fullest. 1.) Order in bulk - There's two ways to save and you can do it on the front end, back end, or both. This is one way to save money on the back end. If you
