Moms like to engage with brands when...
1.) You can show them something. When we have a client who wants to engage parents it's the first thing we ask "what do you want to show them." Don't be scared to answer that. We had a detergent brand that wanted to show how effective it was on team uniforms so we offered to truck out washers/dryers to athletic games and practices to show moms on-site how well they cleaned. Couple that with a knowledgable on-site staff and some samples to take home and that is real engage
