THE HYPE: 5 takeaways from Jim Rome's Smack Off to build attendance and revenues during promotio
There's this thing called the Smack Off that, depending who I'm around, I claim to know more or less about. It's because I know I'm not the hardcore but I'm now probably looking forward to the annual Smack Off tomorro (June 26, 2015) more than ever before. They do a great job at creating the build up, the hype, the adrenaline pumping that is necessary for something like this to work. And I say you steal it and use it when you are trying to build up your promotion. That's a
