School-based advertising reaches 8x as many parents at half the cost in many markets... but which ma
Nielson reporting in 2016 showed that several school districts we work in reached over 8x as many families as the single largest media buy in that market. We had to double-check that. Look at the numbers a couple times and let it set in. But it's true. So, what markets are they and where are their others? We then looked at the cost of the major media outlets (billboards, radio, print, television) in those markets and found that most school district advertising was about hal
