Always offer a solution
So, I just banged on the NFL - everything sacred - and now can't walk away from it. I always tell people the same thing: Don't discourage somebody trying to do a good thing without a solution and while I did mention the NFL and their corporate partners might want to consider something more "actionable" I didn't show an example of a campaign that stands out in the face of domestic violence. The focus here is on children but, at night, UNICEF created a billboard that shows a shadow at night of an oppressive hand over a child. It hit the heart strings like the NoMore did not. Community involvement and partnerships have to be more nowadays - this looks like a chance to corner the market on "cause marketing" sales? First picture - NFL's NO MORE products; second picture below it - UNICEF'S messaging via billboard in Bulgaria.