Are You Talking to a Company About Your Stadium/Gym/Field Naming Rights? Share this!

A company that purchases the naming rights to a stadium/gym/field/complex can reap several benefits, including:

1.     Increased Brand Awareness: Every time the stadium is mentioned in media coverage of games, events, or news stories, the company's name gets exposure. This can significantly increase brand recognition and visibility, particularly among the college's alumni, fans, and the local community.

2.     Enhanced Brand Image: Associating with a college sports team can create positive brand connotations, such as community involvement, support for education, and passion for sports. This can help improve the company's reputation and image.

3.     Marketing and Promotional Opportunities: The naming rights deal often includes additional marketing and promotional opportunities for the company, such as signage within the stadium, advertisements during broadcasts, hospitality events, and co-branded merchandise. These opportunities can be leveraged to reach a large and targeted audience.

4.     Community Engagement: The naming rights partnership can foster stronger ties with the local community and create goodwill. This can be particularly beneficial for companies with a local or regional presence.

5.     Employee Morale and Engagement: If the company's employees are fans of the college team, having the company's name on the stadium can boost morale and pride in the workplace. It can also create opportunities for employee engagement through events and activities related to the partnership.

6.     Potential Business Development: The naming rights deal can open doors to new business relationships and partnerships with the college, its alumni network, and other businesses associated with the sports team.