The Rise of School-Based Advertising (and what it means to you)
#advertising #schoolbasedadvertising #scalablehyperlocal #schoolADrules #OrangeCountyPublicSchools #OCPS #NSPRA #CGCS #AASA #TeboandAssoc...
Marketing Your Schools 101: Why it can't just be "another thing" when it comes to mar
If you still look at marketing your school as a elective course, you need to find out these three things.
Marketing Your Schools 101: Why it can't be just "one more thing"
Everybody "in the know" knows. The education landscape is much more competitive than ever. This means good marketing has to be an...
The Mayweather-McGregor Effect on High School Sports (and why it's good for schools)
The juggernaut that was the Golden State Warriors started it. LaVar Ball perpetuates it. And now the Mayweather-McGregor Fight will give...
School-based advertising reaches 8x as many parents at half the cost in many markets... but which ma
Nielson reporting in 2016 showed that several school districts we work in reached over 8x as many families as the single largest media...
Six (6) Things You Need To Know About School-Based Partnerships (SBP)
Companies learn to reach families and communities with scaled-out local promotions through school-based partnerships and advertising program
High School Soccer: Now that the NBA is selling ads on jerseys - it's time to allow schools to
It's the logical next step. Try to convince yourself it's not. Now that the first major U.S. sports association is going to sell ads on...
The "It's not my problem" partnership is over...
The "it's not my problem" partnerships have come and gone. Saying you want a partnership with a school district and dumping off...
Moms like to engage with brands when...
1.) You can show them something. When we have a client who wants to engage parents it's the first thing we ask "what do you want to show...
Inside The High School Stadium Naming Rights Partnership That Changed New Mexico: 4 details that ma
1.) Purpose: Nusenda Credit Union (formerly was New Mexico Educators Federal Credit Union) used this partnership to help in their...
