February 4, 2019

If you still look at marketing your school as a elective course, you need to find out these three things.

The juggernaut that was the Golden State Warriors started it.  LaVar Ball perpetuates it. 

And now the Mayweather-McGregor Fight will give it the proverbial knock-out.

The high dollar alienation of sports fans.  That is, the sports fans I know.


And I'm talking sport...

Nielson reporting in 2016 showed that several school districts we work in reached over 8x as many families as the single largest media buy in that market.  

We had to double-check that.  Look at the numbers a couple times and let it set in.

But it's true.  So, what...

December 2, 2016

Companies learn to reach families and communities with scaled-out local promotions through school-based partnerships and advertising programs.

 

 

 

 

 

It's the logical next step.  Try to convince yourself it's not.  Now that the first major U.S. sports association is going to sell ads on jerseys, it's time to let high schools cash in on the logical extension of putting advertisements on high school soccer jersey...

The "it's not my problem" partnerships have come and gone.  Saying you want a partnership with a school district and dumping off brochures that sit in a desk somewhere or, like free print publications or direct mailers, go straight in the trash...

 

They are gone because...

October 19, 2015

 1.) You can show them something.  When we have a client who wants to engage parents it's the first thing we ask "what do you want to show them."  Don't be scared to answer that.  We had a detergent brand that wanted to show how effective it was on team uniforms so we...

September 23, 2015

 

 

1.)  Purpose:  Nusenda Credit Union (formerly was New Mexico Educators Federal Credit Union) used this partnership to help in their rebranding efforts and to stake their claim as the local community credit union.  They had a purpose.  This partnership was the corners...

July 31, 2015

Before your school district approves a new advertising program, there are 5 things you need to know:

 

1.) Who is your audience? - Are your programs going to be focused on helping companies reach your employees, your parents, community members, and/or students?  There's...

There's this thing called the Smack Off that, depending who I'm around, I claim to know more or less about.  It's because I know I'm not the hardcore but I'm now probably looking forward to the annual Smack Off tomorro (June 26, 2015) more than ever before.

 

They do a g...

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