It's True! HBCU's iconic Bethune-Cookman University partners with City of Daytona to rename Daytona Stadium.

It's actually Daytona Stadium and it's owned by the City of Daytona Beach and leased for long-term use by Bethune-Cookman University's athletic department, and they are working together to find a new name for the stadium by using Tebo Partnerships to manage the project.

One lucky brand will be able to redesign the stadium aesthetics through large-scale signage placement. The stadium hosts year-round events for Bethune-Cookman University but also hosts plenty of youth and adult leagues, minor league teams, and two high school teams. There's not a lack of people flowing throughout the stadium any given night.

Plus, Daytona Stadium sits on LPGA Boulevard, the main artery into Daytona Beach.

The full deck is available here and stadium walk-throughs will be available as early as December 2024 with the hopes to have a finalized partnership in place by June 2025 and signage up and announced by the beginning of 2025's college football season.