consumers can sniff out fakes

Looks like another 'black eye' for NFL - using a crisis management team to market products when you have a pressing social issue seems a bit irresponsible. "Never let a good crisis go to waste" I guess... How about paying for a national hotline connecting people who know/think somebody needs help but scared to get involved and funding it with the NFL money or the sponsor money? But, selling slippers and headphones and nail polish doesn't do anything unless it's connected.