The "It's not my problem" partnership is over...
The "it's not my problem" partnerships have come and gone. Saying you want a partnership with a school district and dumping off...
Moms like to engage with brands when...
1.) You can show them something. When we have a client who wants to engage parents it's the first thing we ask "what do you want to show...
Inside The High School Stadium Naming Rights Partnership That Changed New Mexico: 4 details that ma
1.) Purpose: Nusenda Credit Union (formerly was New Mexico Educators Federal Credit Union) used this partnership to help in their...
Five Things You Need To Know About Setting Up An Advertising Program For Your School District.
Before your school district approves a new advertising program, there are 5 things you need to know: 1.) Who is your audience? - Are your...
THE HYPE: 5 takeaways from Jim Rome's Smack Off to build attendance and revenues during promotio
There's this thing called the Smack Off that, depending who I'm around, I claim to know more or less about. It's because I know I'm not...
"Digital Failed Me" Support Groups
There's "digital failed me" support groups out there. We hold calls all the time for that. When you worry all those increased digital...
Always offer a solution
So, I just banged on the NFL - everything sacred - and now can't walk away from it. I always tell people the same thing: Don't...
consumers can sniff out fakes
Looks like another 'black eye' for NFL - using a crisis management team to market products when you have a pressing social issue seems a...
Where has the emotional connection gone?
Where's the emotional connection? Brian Siatkowski, President, Tebo & Associates In a June 25, 2014 Gallup Poll - we are seeing the signs...
WARNING SUMMER SCAMS AND ONLY THE PR DEPT CAN STOP THEM
Be aware. Every summer companies start calling on local businesses in your area claiming that they are raising money for your schools. ...
