NSPRA and Council of Great City Schools Conference notes
With many school districts sending representatives to Baltimore for the conferences this weekend, I thought there were a few tools you...
Identify your unique selling points
In a competitive market where consumers have several options and advertisers have about the same, it's important to find a way to...
The Extinction Burst
In Behavioral Pyschology, they call it the extinction burst. If you monitor what outside companies send to your schools and watch what...
8 Ways to improve your stadium concession sales
If you want to sell more food and drink and make more money at your athletic events, there are a few ways you can do this that can be...
Doin It Right In Duval
I could have easily called this "How to integrate your brand" or "true partnerships with schools" but they sure are doing it right at...
Stadium Naming Rights project finalized SOUTHWEST US market
Stadium in midwest U.S. is being set up for stadium naming rights. Probably the coolest stadium naming rights project our team has...
Halftime Show looking to hit the road
Excited that we've worked out the details for the "Ultimate Halftime Show" for high school tour. Looking for brand sponsors. This will...
